Remember the series of 'Absolut' ads which they showed us during Geo lecture?
I found the one on Singapore which Ms Johnson was describing.



Description:
ABSOLUT SINGAPORE is on page 11 of the 10/01 issue of Scanorama, the takeaway in-flight magazine of SAS (Scandinavian Airway System) and is an ad in the ABSOLUT CITIES OF ASIA Series. The ad shows a woman's hand using a red cloth to clean an Absolut bottle in the typical white spotlight. In fact, she has done such a great job, that she's cleaned the letters off the bottle! Singapore is a country in South East Asia, located at the tip of the Malay peninsula; the ads use of colors, primarily red and white, is reminiscent of their national flag. Printed up the left margin is TBWA, ©1999 and photo by Herve Lafond.

I think I understand what the ad means now. Singapore is soooo clean. A green city indeed.
And clean of protestors and terrorists. Yeah.

Labels: special articles